I'm a Bit Closer to Believing

[thehefner]

After my week of struggle and angst culminating in the latest LJ entry, leave it to chickenhat to make my day:



I'm utterly moved. As Bloo remarked, "I want buttons."

And speaking of Bloo...

In addition to my new poster/postcard design, Bloo and I started batting around a couple other ideas. She was wondering if there was some way I could play with that "in the shadow of Hugh Hefner" motif, maybe having the shadow of a bunny (HARVEY-style?) behind me or something. I turned down that idea, then jokingly remarked that I might hand out black postcards, just pitch black, and say "That's a photo of me in the shadow of Hugh Hefner."

Then we came up with doing a separate series of teaser postcards. No image, no info on the front, just black matte postcards with the sentence, "Meet the Black Sheep of the White Bunny Family." The text would be white, but the word "black" would be in a darker shade of black than the rest of the card, and glossy too. That just might stand out and pique curiosity amid all the other postcards.

Two sets of postcards. Yeah, this just might work after all.

Now I'm just going to need to step up the marketing of HOW HEFNERIAN when I do it in Orlando. Maybe do an illustrated guide of what is and what isn't Hefnerian, ala those "Do/Don't" pictorials. Do it in three columns of images: "Comedy," "Tragedy," and "Hefnerian."

Heh. Once I get back to work after my break, let's bump this shit up a notch. Bam!

Comments

[ernmissprism.livejournal.com]

Fair enough.

[thehefner.livejournal.com]

One of the shows I saw, GOD(S), was based on the letters and journal entries of Eric Harris and Dylan Kliebold, with the occasional reference to Zeus and a story from Ovid. The advertising didn't mention anything about this at all, and all the posters, postcards, and blurbs made it sound like an exploration of Greek myth. I can only figure they did it to not scare people off, but even if it worked, several people were displeased (myself included). It's kind of a betrayal of trust, or at least a disappointment as you have to force-shift gears to ready yourself for something completely opposite from what you expected.

That's one of the reasons SWEENEY TODD flopped, because they tried to market the shit out of that film to all the wrong audiences in an attempt to appeal to the hugest possible crowd. People went into that who didn't even know it was a musical, for fuck's sake.